Meet Our Lactation Consultants

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Elizabeth Devaney has been a registered nurse for over 20 years, having worked in maternal child nursing since 2000. After many years of working with mothers and their babies, she became an IBCLC

Her private practice began from hearing how mothers struggled at home after hospital discharge but could not find support. Very quickly, her private practice grew solely through word-of-mouth. Elizabeth believes all mothers benefit from continued support. She is proud to have met the credentialing requirements and to provide in-network support through Aetna.

Elizabeth has been married for 16 years to her best friend, Steve. They reside in New Jersey with children, Maggie (age 14) and Patrick (age 11). Even having experience, and a strong belief in the process of breastfeeding, Elizabeth too struggled with nursing both of her kids.

With Patrick, she attended a weekly support group offered by her local hospital. A circle of friends evolved from this opportunity. These moms became her tribe. They cheered each other on through many of life's journeys.


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Allyson Murphy is a proud mom to sons Callum (age 6) and Sean (age 3). Her passion for breastfeeding support was born after her first little guy came into the world refusing to nurse. The amazing help she received from lactation professionals inspired her to not only push through the challenges, but to give back and make a career change at age 37. 

After graduating from Syracuse University, Allyson spent 15 years as a graphic designer. In February 2015 she began volunteering with Breastfeeding USA, and helps run the North Jersey Chapter which meets 2-3 times a month in Essex County.

Allyson became an IBCLC in December 2017, after 18 months of generous mentoring from Elizabeth. She also runs the web and social media presence for Laid Back Lactation. And yes, she designed the logo, too.

She lives in South Orange with her boys and husband Tim where she volunteers with several local organizations. She is happiest when she’s bringing folks together, cheerleading others on, and building communities. Follow her on Instagram at @AllyCatts.


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Jen Kowal has been supporting new mothers and their families in Northern NJ for twenty years. She believes that each mother and baby instinctively know what they need—it's just that our instincts are often buried deep under unrealistic expectations and lack of support. Jen strives to provide compassionate, heart-centered clinical care to help ease the transition for parents and babies.

Jen is an IBCLC as well as a birth and postpartum doula. In 2010, Jen realized that to best support her clients, she needed a deeper and broader understanding of breastfeeding and human lactation. After a few breastfeeding courses and hours of independent study, she had found her niche. In 2013, she completed the Certified Lactation Counselor course and in 2014 attended the Maternal and Infant Assessment for Breastfeeding and Human Lactation course.  Under the supervision and mentorship of Elizabeth, Jen passed the International Board of Lactation Consultant Examiners exam for her IBCLC credential in June 2017.

Jen has lived in Northern New Jersey for 22 years and shares a life with her partner of 10 years and their 16 year-old parrot who is like a 2 year-old child in every way.